Intervju med Yuri Lee- kvinnan som skapade Lookbook!

Förresten- några av er kanske lade märke till artikeln som dök upp på modettes framsida för ett par dagar sedan. Jag har intervjuat den grymt inspirerande och nytänkande tjejen Yuri Lee- grundaren av Läs den HÄR! Nedan kan du läsa originalversionen utan översättning.

Translate: By the way, some of you may noticed the article that appeared on modettes frontpage for a few days ago. My interview with inspiring and innovative Yuri Lee- the founder of I thought I’d publish the un-translated version here too, so those of you who don’t understand swedish can read all of her interesting answers!

Hi Yuri! How did you come up with the idea of and how did you get where you are today?

My boyfriend and I started in April 2008 out of our
apartment in San Francisco. My boyfriend did all the programming for
the site and I was responsible for just about everything else. At the time I was hooked on street style
blogs like The Sartorialist and WAYWT (what are you wearing today)
sites. We realized that fashion was just starting to become popular on
the internet and we soon came up with the idea for – a
collective fashion consciousness where people from all over the world
can share their style. is a grass roots movement that has
grown through word of mouth and from the support of our amazing

Did you ever believe that it would grow this big?

We knew within a few months was something special, but
we’re still amazed today by the support we’ve received from the
fashion community. We now have over 800,000 registered users with
around 2,000 new looks posted to the site everyday!

What are you hoping to achieve within the next 5 years?

We would like to continue growing, inspiring and creating more
opportunities for our community. In the short term we have a few major
projects in progress that will launch this year!

What’s important in your life right now?

My life revolves around, so naturally fashion is important
to me. I’ve been traveling all last month to meet fashion brands and
lookbookers. After developing an email relationship with these brands
and lookbookers, it’s wonderful to finally have met them in person!

Finally- Name three persons who inspires you!

Steve Jobs – he was definitely a prickly character, but he got the job done.
Anna Wintour – a woman fiercely dedicated to fashion.
The LB community – not a person, but the whole community inspires everyday!

3 responses to “Intervju med Yuri Lee- kvinnan som skapade Lookbook!

  1. Jana says:

    Thank you Yuri, is so so great to be inspired and to inspire! <3

  2. Julia says:

    Interesting ! She is an inspiring person.

  3. Romi says:

    Oh wow, this is so interesting! She looks really nice as well. 😛

Comments are closed